Forget about the classic hotel. Ambienthotel Primaluna is a distinctly different hotel, a revolution in the concept of hospitality, in an informal, welcoming environment. Functional spaces, natural materials, original furnishings to provide a strong emotional impact. Because people want to have memorable experiences and emotions are what make a holiday unforgettable. We are right on the lake, opposite the enchanting beach of Malcesine and just 5 minutes’ walk from the Castle and the old town, which you can reach along the quiet lakeside walk. So if you want to get away for a weekend with your partner and stop time, or if you think it’s time to treat yourselves to a great holiday with your children, for sports, food & wine and nature, surrounded by olive groves and oleanders, you don’t have to ask for the moon – just make your way here. Choose from 38 rooms, each one different from the last, featuring a minimalist yet distinctly unusual design. No wardrobes, we have replaced them with practical hangers and open drawers to give you more space. All the beds have solid wooden slats and are craftsman made in natural larch and white pinewood, to add a woody essence throughout the room and provide unique comfort. The showers are concrete and glass, some in full view, in the centre of the room. In some bathrooms we have played with the combination of strong, bright colour tones, acid green, fuchsia, cobalt blue, to offer you a lively, cheerful start to the day.